Meanwhile, Caesars Entertainment had already been operating nine U.S. casinos under its own, unrelated Bally’s flag. Fifteen years later, Caesars sold the Bally’s brand to Twin River Holdings, Inc., which was already running several U.S. Hilton Hotels acquired the property in 1996, keeping the Bally’s name before selling the property to Harrah’s (now Caesars Entertainment) in 2005. The casino-hotel, which originally opened in 1973 as the MGM Grand Hotel, suffered a deadly fire in 1980, then was sold to Bally Manufacturing (the pinball and slot machine maker) in 1986 and subsequently rebranded as Bally’s. But first, here’s how the complex name-change web was woven. The rebrand touches hotel, casino and F&B operations, and while the name has officially been changed, product modifications - which I’ll detail below - are ongoing at the center-Strip property. Playing the hotel name-game in Las Vegas requires a bit of history - and, of course, context - especially when it comes to the recent rebranding of Bally’s Las Vegas into Horseshoe Las Vegas.